Welcome to your daily download of what’s buzzing in Korea! I’m your Seoul-based travel editor, here to give you the inside scoop on the news that’s shaping travel and culture in this dynamic country. From groundbreaking K-pop news to essential travel tips, let’s dive into the stories making headlines today, January 19, 2026.

---

K-Pop World on High Alert

BTS Eyes Historic Gwanghwamun Square for March Comeback!

Get ready, ARMY! The biggest band on the planet, BTS, might be planning their most iconic comeback stage yet. Reports are flying that their agency, HYBE, has applied for permits to hold a massive concert this March in the heart of Seoul: Gwanghwamun Square.

Context: For those new to Seoul, Gwanghwamun Square isn’t just a large open space. It’s the historic and cultural epicenter of the nation, sitting before the majestic Gyeongbokgung Palace, the main royal palace of the Joseon dynasty. A concert here wouldn’t just be a performance; it would be a landmark cultural event, broadcast to the world from Korea’s front door. The excitement is palpable!

Travel Tip: While nothing is confirmed, fans planning a trip in March should keep a close eye on the official HYBE Corporation website for announcements. If it happens, expect the entire area to be electric. Even without a ticket, being in Seoul during this time would be an unforgettable experience.

K-Pop Diplomacy: Italian PM’s Daughter Arrives with a BLACKPINK Lightstick

Proving K-pop’s incredible global reach, the Prime Minister of Italy recently visited South Korea, but it was her daughter who stole the show for many fans. She was photographed walking through Incheon International Airport proudly holding a BLACKPINK lightstick!

Context: In K-pop, a “lightstick” is far more than a simple glow stick. It’s a unique, beautifully designed symbol of a fan’s devotion to their favorite group. Each group has its own signature lightstick, and they often connect via Bluetooth at concerts to create stunning, synchronized light shows. It’s a core part of the modern fan experience and a testament to the powerful bond between artists and their “Blinks” (BLACKPINK’s official fandom name).

Travel Tip: Looking to grab your own K-pop gear? Head to official artist stores or explore the K-pop shops in Myeongdong’s underground shopping centers for a treasure trove of albums, merchandise, and, of course, lightsticks.

---

Seasonal Buzz & City Life

Chilling Thrills: Thousands Brave the Cold at Busan’s Polar Bear Festival

While Seoul is bundling up, thousands of brave souls were shedding layers in Busan! The annual “Polar Bear Festival” saw a massive, energetic crowd plunge into the icy winter waters of the famous Haeundae Beach.

Context: This unique festival isn’t about masochism; it’s a thrilling New Year’s tradition meant to wash away the old and welcome the new with a jolt of energy and fortitude. It’s a vibrant, joyful event that showcases Korea’s fun-loving spirit and attracts participants from all over the globe to the nation’s beautiful southern coast.

Travel Tip: Even if you missed the plunge, winter is a fantastic time to visit Busan. The beaches are peaceful and stunning, and you can warm up in one of the many chic cafes or delicious seafood restaurants lining the shore. For more seasonal events around the country, the VisitKorea official tourism site is your best guide.

Seoul City Update: New Rules for Electric Kickboard Rentals

Zipping around Seoul on a shared electric kickboard is a convenient way to explore, but the city is now tightening the rules for safety. The Seoul Metropolitan Government has made driver’s license authentication mandatory for all rentals.

Context: This move aims to curb the problem of “Kicklani” (킥라니), a local slang term combining “kickboard” and “gorani” (water deer), which are known for suddenly jumping onto roads. It refers to reckless riders, and this new policy is designed to ensure everyone on the road is a licensed driver.

Travel Tip: For tourists, this is a key update. You will likely need an International Driving Permit (IDP) to use these services going forward. As an alternative, consider using Seoul’s excellent public bike system, “Ttareungi,” or simply rely on the world-class subway system to get you almost anywhere you need to go.

Brrr-ace Yourselves! Korea Gripped by Strongest Cold Wave of the Winter

There’s no sugarcoating it: it’s cold! South Korea is currently in the midst of the longest and most powerful cold wave this winter. Today, the “feels like” temperature in Seoul plummeted to a frigid -18°C (around 0°F).

Context: The biting winter cold, often driven by winds from Siberia, is a signature part of the Korean winter. But with the cold comes stunning beauty—snow-dusted palaces, steaming street food stalls, and cozy cafes perfect for people-watching.

Travel Tip: If you’re visiting now, pack smart! Layering is essential. Think thermal underwear, fleece, a down-filled coat, and don’t forget a warm hat, gloves, and a scarf. To escape the chill, pop into an indoor attraction like the stunning Starfield Library at COEX or warm up with a bowl of spicy sundubu-jjigae (soft tofu stew).

---

That’s the scoop from Seoul for today! From potential K-pop history in the making to essential tips for navigating the city, Korea is always on the move. What headlines will tomorrow bring? Check back to find out!